User Management

Collect, store, and manage user profile data at scale to give your customers personalized experiences

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80%

reduced administrative costs to manage user access, requests, and policies

75%

reduced costs related to customer password and registration issues

$30

saved per user password reset

See how we came up with these numbers

JetBlue

Using technology to humanize airline travel
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Albertsons

Using Okta to build delightful customer experiences
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Takeda

Takeda provides millions of trusted digital experiences through Okta-powered TakedaID
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Verisk

Verisk Analytics builds a consistent, unified customer experience with Okta
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Flinders University

Providing a connected online experience
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Cengage

Cengage improves student success rates with innovative online resources
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MGM Resorts International

Building blocks for the ultimate guest experience
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See customer case studies

Manage customer profiles with ease

The first step toward giving your customers personalized experiences is getting all your information about them in one place

Scalable, cloud-based user management system

Unify access policy assignment, group membership definition, and security policy enforcement, all with Okta’s underlying Universal Directory.

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A future-proof, single source of truth

Consistently and automatically manage user data from all stores, now and in the future. With profile mapping, map attributes from one app to another to ensure data consistency. And use the Okta Expression Language to reference, transform, and combine attributes before storing them in a user profile, or passing them to another app for access management.

Learn more about Okta Directories

Create frictionless registration experiences

If your user management system frustrates customers during registration, they just won’t register.

Leverage simple out-of-the-box solutions and APIs to create frictionless registration experiences.

Self-registration

Allow your users to self-register accounts by embedding a sign-up button that links to a customizable registration form. Manage fields and post-registration processes, such as requiring an activation email, from Okta’s administration console.

Progressive profiling

Incrementally build user profiles over the customer’s lifetime by adding progressive profiling for required and optional attributes. Decreasing up-front friction will increase conversion, and you can complete your user profiles later in the customer journey.

Learn more about progressive profiling
Integration with downstream processes

Use event hooks to kick off processes in downstream technology. Push new users into your email marketing system, complete the account creation process across backend systems, and sync user profile updates into downstream data stores.

Learn more about Okta Hooks

Migrate user stores
at scale

Combining different user stores, each with different profile data, into one source of truth is a tedious and error-prone process.

To build a reliable and scalable user store, you need to automate this sensitive process as much as possible.

Flexible import methods

Seamlessly migrate your user stores into Okta with multiple import methods that fit your business needs. Conduct bulk imports from CSV or via API; just-in-time migrations with inbound federation or from an existing database; or imports from existing directories like AD/LDAP, CRMs, or on-premises provisioning.

Import matching rules

Import matching rules let you create users quickly. No need to manually confirm users—just define rules, sit back, and let them run.

Custom functionality

With Okta’s Inline Import Hooks, you can easily migrate customer profile data from existing user stores with customizable data cleanup and profile enrichment. Combine data from multiple sources into Okta’s centralized Universal Directory.

Learn more about user migration
It was a lot of data to push over the wire before launch. We trust Okta to safeguard the information better than we could, and allow us to better deliver our services.

Neil Boland

CISO

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Learn which other Okta products
complement User Management

Universal Directory

Deploy a flexible, cloud-based user store to customize, organize, and manage any set of user attributes.

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Authentication

Embed secure login and single sign-on for custom applications.

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B2B Integration

Effortlessly integrate with enterprise directories or identity providers.

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Customer Identity Products Pricing

See full feature breakdown

ONE APP

starting at

$14k

annually, recurring

ENTERPRISE

starting at

$36k

annually, recurring

See full feature breakdown

Get started with 
Okta
User Management today

Try for free
Learn more about customer identity