Customer Identity and Access Solutions for Retail

Build loyalty with existing customers and win new ones with a hassle-free login experience, complete with your own customized look, all while maintaining the security of their data.

See how Okta helps retailers increase customer loyalty, conversion rates, and overall profitability with these powerful tools.

Workforce Identity ROI calculator

Customer Identity business value calculator

Father and daughter making a purchase at a retail store

15%

increase in conversion

17%

increase in customer loyalty and satisfaction

75%

fewer login-related help desk calls

See customer stories

Get off to a good start at sign-up

Great customer service is at the heart of the retail industry. Learn how Progressive Profiling allows for faster sign-ups and gradual data collection that lets you get to know your customers better.

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Make customers happy with a seamless and secure Identity solution

Easy login means easy checkout

Today’s shoppers have too many accounts to remember. If they forget a password, you might lose the sale. But thanks to our frictionless login, shopping and checkout are a breeze.

Grow your customer base and loyalty

Brand building isn’t just about logos. It’s about owning the relationship with customers–especially with cookies going away– and giving them the best experience. With Okta, you’ll get a seamless Customer Identity solution across all your channels.

Always on and always open

Today, people are shopping 24/7, and Okta has 99.99% guaranteed availability, so you can stay up and running during late-night shopping sprees and the busy season.

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It’s easy to make customers happy with happy employees

Help streamline your employees and partners work with a Workforce Identity solution that’s developer-friendly with thousands of integrations and easy onboarding and offboarding for IT and HR. That means they can focus on your customers instead of Identity.

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Nathan Milliren

Principal Software Engineer, Dick’s Sporting Goods

“We've seen a decrease in customer service complaints and an increase in the percentage of orders placed from users that are signed in versus a guest checkout.”

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