Customer Identity Cloud
Passwordless
Forget your password. Go passwordless.
Give your customers a secure, frictionless experience every time they log in with Okta Customer Identity Cloud, powered by Auth0.
Why make the switch to passwordless authentication?
Your customers don’t like passwords either. Find out how passwordless authentication makes life better for you and your users.
It’s easier
Friction isn’t good for revenue, especially when it comes to sign up and log in. Going passwordless can increase conversion by removing barriers to entry.
It’s more secure
Passwords are crackable. Prevent password-based attacks and keep your organization's and customer data safe.
It saves resources
Password reset requests take up valuable resources. Save your IT team time, resources, and money and allow them to focus on what needs to get done.
Take passwordless to the next level with passkeys
Passkeys* give you an even easier, faster, and more secure authentication flow. It’s what’s next in the fight against phishing, account takeovers, and other Identity threats.
One platform, tons of passwordless options
By offering different ways for your customers to log in, you’re automatically giving them what they want — easy access to your brand.
Simplify authentication by letting customers go from their inbox directly to your app — like magic (but fewer rabbits and hats).
Use SMS and email OTPs on their own or as a second factor for passwordless logins. Okay, you got us, we know this is technically a password (but it’s only a one-time thing).
Let customers authenticate with their preferred social login credentials. We support over 40+ social login options and any OAuth2 provider, so you can meet your customers wherever they are.
Get faster, easier, and more secure logins with passkeys. It’s phishing-resistant FIDO authentication with a great user experience and they’re the key to the passwordless future.
See passwordless in action
Give your users the choice for a secure, seamless, and totally passwordless experience.
Explore Customer Identity Cloud
*Passkeys will be fully available in September 2023.
Any unreleased products, features or functionality referenced in this page are not currently available and may not be delivered on time or at all. Product announcements do not represent a commitment, obligation or promise to deliver any product, feature or functionality, and customers should not rely on them to make purchase decisions.